Examples of Trade Marks
A trade mark is any sign that is capable of being represented graphically that can distinguish the goods and services of one trader from those of another.
Different kinds of trade marks may be registered in various countries.
A trade mark can fall into one or more categories.
WORD OR WORDS
KODAK
MARS
SARA LEE
TOBLERONE
Eastman Kodak Company
Kraft Foods Schweiz Holding GmbH
Masterfoods, Inc.
Sara Lee International B.V.
LETTERS
XXXX
Castlemaine Perkins PTY Limited
NUMBERS
123
SLOGANS
BEANZ MEANZ HEINZ
H.J. Heinz Company
VORSPUNG DURCH TECHNIK
Audi AG
LOGO / STYLISED
Exxon Mobil Corporation
Mazda Corporation
The Coca-Cola Company
Diageo
PACKAGING
Kraft Foods Schweiz Holding GmbH
SHAPE
The mark consists of a three dimensional shape (as illustrated in the Attachment to this form) with the colour blue, PANTONE 284U, applied to the whole of the outside surface. (The Attachment shows a perspective view, a top view, a bottom view and side views).
Pfizer Inc.
COLOUR
The mark consists of the colour green (pantone number 348c) as applied to a significant proportion of the exterior surface of the buildings, canopies, pole signs and other component parts of service stations used for the sale or supply of the goods and services covered by the registration.
BP plc
SOUND
Direct Line Insurance plc
SMELL
THE MARK COMPRISES THE STRONG SMELL OF BITTER BEER APPLIED TO FLIGHTS FOR DARTS
Unicorn Products Limited
